Sensodyne fluoride is a clinically proven toothpaste to relieve tooth sensitivity and to prevent tooth decay. Sensitivity of teeth is characterized with pain or discomfort that is triggered by sudden temperature changes i.e. hot or cold beverages, or in response to a mechanical stimulus i.e. aggressive brushing. It is formulated in such a way that it creates a protective around the nerve deep inside the tooth. It effectively removes plaque from the mouth and maintains oral health. Sensodyne fluoride toothpaste has a long lasting effect, it strengthens and whitens the teeth, and its minty taste provides a long lasting clean and fresh mouth.